Café owner. Operator. Your digital partner.

I run a café, too.
I know what
this takes.

Now in my sixth year running a Chicago café, I’m rebranding Aglaïa as Macro³ · Performance Kitchen while keeping the business moving. I’ve worked through the same digital challenges you’re facing—and can help you save time, avoid costly detours, and put your resources where they matter.

From your website and online ordering to Google, social media, and the shop itself: let’s make it all work together.

Request a free assessment ↗See how I can help ↓

Digital support for independent cafés & restaurants · Chicago & remote

Jesse Armenta, café owner and digital consultant, at his Chicago café
Jesse Armenta.Founder & operator, Macro³ · Performance KitchenReal experience behind the counter. Practical help beyond it.
BUILT FROM AN OWNER'S EXPERIENCEFounder & operator, Macro³ · Performance Kitchen16 years with Lexus / Toyota
From one owner to another

You run the café.
I’ll help with
the digital side.

Your customers shouldn’t have to work to find your menu, check your hours, or place an order.

I know how easily those details slip down the list when you’re running a shop. Together, we’ll make the next step clear—and bring your online presence into line with the business you’ve worked so hard to build.

See where we can start ↓
Less friction. More clarity.
● ● ● YOUR CAFÉ, ONLINE
Your neighborhood favorite

Good food.
Easy to find.
Simple to order.

ORDER DIRECT →
Today’s menu✓ Up to date
Hours & location✓ Easy to find
Pickup ordering✓ One clear next step
Make it easier to choose you.

Illustrative website concept

How I help

The things that keep
slipping down your list.

You shouldn't need to become a tech expert to keep your café's online presence working. Start with the problem that's getting in your way.

01 /

A website that does its job

Give customers a clear picture of your business and an easy next step.

  • Website setup or focused improvements
  • Mobile-friendly menus, hours & location
  • Clear links to direct ordering
02 /

Ordering without the runaround

Help customers find your direct ordering option and keep the details consistent.

  • Direct ordering setup & connections
  • Menu and modifier updates
  • Consistency across existing platforms
03 /

One business. One clear identity.

Digital alignment means customers recognize the same business online and when they walk through your door.

  • Consistent branding across your website, social media & Google
  • Photos, menus, hours & messaging that match your shop
  • Updates coordinated across customer touchpoints
Digital alignment

Look like you.
Everywhere customers find you.

Your brick-and-mortar business is the starting point. Your online presence should reflect the atmosphere, food, service, and personality customers experience in person.

We’ll review your website, social profiles, Google listing, and customer-facing materials together—then identify mismatched names, outdated photos, inconsistent menus, or messaging that no longer fits. The goal is a recognizable, accurate experience from the first search to the front door.

Operator first. Consultant second.

I know the work
behind the counter.

I'm Jesse, a Chicago café owner now in my sixth year of operation. I'm in the middle of a full rebrand from Aglaïa Coffee and Tea Company to Macro³ · Performance Kitchen—while continuing to run the business.

I know what that demands: aligning the brand, website, menus, ordering systems, business listings, and the experience inside the shop. I wish I'd had someone to help me connect all those pieces. Having worked through them myself, I know where to start, what to prioritize, and which pitfalls to avoid—so I can help you save time and use your resources more effectively.

Before that, I spent 16 years with Toyota, mostly on the Lexus side, in field sales, dealer operations, and merchandising. Now I'm bringing those two chapters together to help other independent owners.

Visit my café, Macro³ ↗
Jesse Armenta smiling in a gray quarter-zip sweater
A working caféMy own operating business, not a client testimonial.
16 yearsLexus / Toyota experience.
47 dealersMidwest network in my Lexus merchandising role.
Hands-on helpClear scope, practical implementation, owner approval.
A straightforward start

One conversation.
A clear next step.

We'll start with what you have. If your existing tools can do the job, that's where we begin.

01

Show me what's not working.

Share your website or business listing and the one thing you'd most like to fix.

02

Get a focused assessment.

I'll review your public online presence and discuss the priorities with you. The initial assessment is free.

03

Choose the right scope.

If we're a fit, you'll receive a defined scope and price before any paid work. Implementation and ongoing support are separate from the free assessment.

Insights · From one owner to another

Before your next big step.

Let's get one thing off your list

What's making your
digital side harder
than it needs to be?

I'm welcoming the first clients for this consulting practice. Let's see whether I can help your business.

Start with a message.

Tell me your business name and location, share your website or listing, and let me know what needs attention. No website yet? That's fine.

Email Jesse for an assessment ↗

jesse@jessearmenta.com

Opens your email app. Prefer LinkedIn? Message me there ↗

A few useful answers
Do I need to change my POS or ordering provider?

Not necessarily. We'll look at your current setup first. Any replacement tools, subscriptions, or fees would be discussed before you commit.

What does it cost?

The initial assessment is free. Paid work is quoted based on the scope: a focused fix, a new website, or ongoing maintenance. Third-party software and advertising costs are separate and require your approval.

Can you work with businesses outside Chicago?

Yes. Digital setup and maintenance can be handled remotely. We'll agree on access and the work involved before starting.

Can you guarantee more sales or top Google rankings?

No. The focus is on making your online presence accurate, usable, and easier to order from. Sales and search placement depend on many factors; neither is guaranteed.